Screens that make sense the first time

UX (user experience) is about whether people can do what they came to do — the steps, the order, the words. UI (user interface) is how each screen looks and behaves. We do both, because a beautiful screen in the wrong place still confuses people.

We talk to them. A handful of short conversations or watching a few people try a task reveals most problems. We also read your support emails and reviews — they are full of clues.

• A simple map of the main journeys
• Wireframes showing layout and content
• A clickable prototype you can try on your phone
• Finished visual designs
• A component library so new screens stay consistent
• Notes on accessibility for each component

Always. Colour contrast, text size, focus order and clear labels are part of every design decision, not a check at the end.